The Kodak Instamatic Redesign Concept Upgrades the Classic Camera
Michael Hemsworth — May 22, 2017 — Tech
References: yankodesign
Photography these days is predominantly done with a smartphone, but purists who still appreciate the functionality of a standalone camera will be pleased to see this Kodak Instamatic redesign concept. Taking the original Kodak Pocket Instamatic from the 70s and giving it a modern overhaul, the new concept features the same 36 exposure film format and features a sleek metal finish over the original plastic option.
Designed by Hoyean Kim and PDF HAUS, the Kodak Instamatic redesign concept modernizes a classic piece of photography equipment to make it relevant for consumers of today. With a distinct focus on convenience maintaining a strong market share, the introduction of retro products that boast a more careful approach to technology could help sway some consumers to rethink their choice.
Designed by Hoyean Kim and PDF HAUS, the Kodak Instamatic redesign concept modernizes a classic piece of photography equipment to make it relevant for consumers of today. With a distinct focus on convenience maintaining a strong market share, the introduction of retro products that boast a more careful approach to technology could help sway some consumers to rethink their choice.
Trend Themes
1. Retro Camera Revival - The Kodak Instamatic redesign concept demonstrates the trend of reviving retro cameras with modern updates, appealing to nostalgic consumers.
2. Convenience-focused Photography - The modernized pocket camera trend highlights a shift towards compact and convenient camera options that still offer high-quality photography capabilities.
3. Blending Old and New - The concept of updating classic photography equipment with contemporary design elements shows the trend of blending old and new technologies to appeal to a wider audience.
Industry Implications
1. Camera Manufacturing - The modernized pocket camera trend presents an opportunity for camera manufacturers to capitalize on nostalgia and create updated versions of classic camera models.
2. Film Photography - The retro camera revival trend can benefit the film photography industry by attracting consumers who appreciate the analog experience and film format.
3. Design and Technology - The blending of old and new trend offers opportunities for designers and technology experts to collaborate in creating unique, modernized products with a vintage appeal.
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