Kodak and Knickerbocker work in collaboration to create a set of apparel that celebrates the 30s. This is a direct celebration of the founding years of the Eastman Kodak Company. To honor the time, the brands use vintage ads and dive deep into the archives of Kodak for a time-blending slew of designs.
The modern sensibility comes through with utility themes. These designs come in the form of park polo shirts, camera shorts, caps, tees, camera club jackets, camera vests, and much more. The original logo that originated from the 30s can be seen along with graphics that are inspired by old magazine clippings and soccer jerseys work by the 1921 Camera Work Soccer Team.
Image Credit: Knickerbocker, Kodak
Key Themes Behind This Trend
- 30s-themed Fashion
- Opportunity to create more collaborations between fashion and historic brands to evoke nostalgia and celebrate the past.
- Vintage Advertising
- Opportunity for companies to look to their archives to incorporate vintage ads into modern designs.
- Utility Fashion
- Opportunity to incorporate practical and functional elements into fashion design for a modern twist on nostalgia.
Where This Applies
- Fashion
- Opportunity for fashion brands to collaborate with historic companies to create nostalgic and vintage-inspired collections.
- Photography
- Opportunity to incorporate vintage photography elements into fashion design and merchandise.
- Marketing/advertising
- Opportunity for brands to embrace their historical roots and incorporate vintage advertising into modern marketing campaigns.
