The KoalaDeal website is a phenomenal idea that allows users to create an account and enter some basic preferences so that the site can find pertinent daily deals. Instead of offering its own daily deals the KoalaDeal website searches the most popular services already out there.
One of the big problems associated with other daily deal sites is the great variety that comes to your email address daily. By customizing the experience of the shopper, the KoalaDeal website hopes to increase the amount of daily deals that are sold.
Implications - The daily deals market is a highly is a lucrative one because of the success of sites like Groupon and LivingSocial. There exists opportunities in this competitive market by creating services that cater to niche markets.