Artist Ko Yang designed this milk carton to change colors over time. That way, if it’s old, it should reveal its non-freshness without a sniff test. The box changes from all white to all cheese. Cheese, in this case, is a color represented by some kind of nasty looking orange splotches.
If it looks like cheese, you probably shouldn’t drink it. Ko Yang has a good idea here for consumers, although sellers might not be so quick to jump at this idea.
What Makes This Trend Stand Out
- Freshness Detection Packaging
- Artificial Intelligence-powered freshness detection technology in packaging can help consumers and sellers know the expiry dates of the products without opening the package.
- Smart Color-changing Packaging
- Packaging that changes color over time can alert consumers to the freshness of the product and encourage them to consume it within the recommended time period.
- Sustainability-oriented Packaging
- Sustainable packaging materials and designs that extend the shelf life of goods can reduce food waste and support environmentally-conscious consumers.
Sectors Adopting This
- Food and Beverage
- The food and beverage industry can benefit from the adoption of freshness detection packaging to reduce spoilage and enhance customer experience.
- Retail
- Retailers can leverage smart color-changing packaging to differentiate their products and attract customers who value freshness and quality.
- Packaging and Labeling
- The packaging and labeling industry can explore sustainable and cost-effective designs that improve the shelf life of goods and reduce environmental impact.
