Knott's Berry Farm is a theme park in Buena Park, California. For 2020, the entertainment venue is offering special offers for those planning to visit regularly. At Earlybird pricing, the Regular Pass is offered at $99 USD. With it, consumers gain a complimentary visit in 2019 and a $14.99 price for visits in 2020, as well as special discounts on hotels, food, and merchandise.
Knott's Berry Farm's second tier in the loyalty program is the Gold Pass. It boasts the same as its predecessor, but it also covers attractions in the Knott's Soak City Waterpark, as well. Finally, the Platinum Pass tops these with free parking and "exclusive privileges at all Cedar Fair Parks across the country." The top-tier Knott's Berry Farm pass goes for $202 USD.
Image Credit: Knott's Berry Farm
Key Themes Behind This Trend
- Amusement Park Loyalty Programs
- Opportunity for amusement parks to create multi-tiered passes with various levels of benefits and access to additional attractions or perks.
- Earlybird Pricing Strategies
- Potential for businesses to offer special discounted pricing for early purchasers, incentivizing customer loyalty and encouraging advanced planning.
- Cross-park Privileges
- Possibility for theme parks to offer exclusive privileges or perks that extend to other parks within the same network, creating greater value for passholders and fostering brand loyalty.
Where This Applies
- Amusement Parks
- Opportunity for amusement parks to implement multi-tiered pass systems and loyalty programs to enhance customer experience and boost revenue.
- Travel and Tourism
- Potential for travel and tourism companies to adopt earlybird pricing strategies to attract customers, increase bookings, and drive revenue growth.
- Hospitality and Entertainment
- Chance for hotels, restaurants, and merchandise vendors to partner with amusement parks and offer exclusive discounts and benefits to passholders, thereby increasing customer engagement and generating additional revenue streams.
