If you're superstitious and have a fear of not being able to find a piece of readily available wood whenever you need it, the 'Knock On Wood Card' will be a handy item to carry around with you.
Designed by Ich&Kar, the card lets you literally knock on wood wherever and whenever you feel the desire. The card comes in an adorable envelope that features a heart on the front. With a choice of brown or pink, the Knock On Wood Card is the perfect way to put your mind at ease.
Implications - Consumers in contemporary society don't have as much time as before to take care of leisure tasks. Products that offer a way for shoppers to be more efficient attract those who have hectic lifestyles. Companies could focus on items that cater to those with busy schedules in order to appeal to modern customers.