Kitty and Vibe's Sizing System Considers Hip and Butt Measurements
Laura McQuarrie — April 7, 2020 — Fashion
References: kittyandvibe & bustle
In the same way that bras can be purchased to support different cup sizes, swimwear bottoms by Kitty and Vibe can be ordered in different sizes to accommodate hips and bottoms of different sizes. Fed up by sagging swimwear bottoms, 25-year-old designer Cameron Armstrong created the inclusive line of swimwear and unique Kitty Sizes. According to the brand, "the Kitty Size is the difference between a bikini bottom that fits, and one that kind of fits." The difference between different swimwear bottoms may only be an inch or two in size, but it has the potential to make people feel much more comfortable in swimwear.
Kitty and Vibe offers a range of swimear styles, including scooping, triangle and plunging bikini tops, as well as full-coverage, high-waisted and one-piece designs.
Image Credit: Kitty and Vibe
Kitty and Vibe offers a range of swimear styles, including scooping, triangle and plunging bikini tops, as well as full-coverage, high-waisted and one-piece designs.
Image Credit: Kitty and Vibe
Trend Themes
1. Customized Swimwear - The trend of offering different sizes for different body types in swimwear creates opportunities for customization and catering to diverse customer needs.
2. Inclusive Sizing - The focus on hip and butt measurements in swimwear sizes promotes inclusivity and allows for a more comfortable and flattering fit for a wider range of customers.
3. Body-positive Fashion - The emphasis on offering swimwear that makes people feel comfortable and confident in their bodies reflects the growing trend of body positivity in the fashion industry.
Industry Implications
1. Swimwear - The swimwear industry can leverage the trend of uniquely sized swimwear to offer more options and cater to customers with different body types, leading to increased customer satisfaction.
2. Fashion Retail - Fashion retailers can learn from the inclusive sizing approach of Kitty and Vibe and apply it to their own product offerings, fostering a more inclusive and body-positive shopping experience.
3. E-commerce - The trend of offering customized sizing in swimwear presents an opportunity for e-commerce platforms to develop innovative technological solutions that accurately capture customers' hip and butt measurements for a personalized shopping experience.
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