Designer Anya Hindmarch put together a stylish leather coin purse designed to look like a Kit Kat candy bar with the same packaging design and labelling featured on the chocolate. The purse is made from leather and includes a detailed replica of the candy bar wrapper embossed into the fabric for an added element of realism.
The clutch includes a rectangular shape that mirrors that of the Kit Kat bar complete with the same logos, written descriptions and nutritional info featured on the wrapper. The wearable fast food candy bar is contrasted with the high-fashion design of the purse made from luxury leather and embellishments.
Consumers are turning to haute couture fashion as a vehicle to proudly showcasing their fast food foodie culture.