Designer Anya Hindmarch put together a stylish leather coin purse designed to look like a Kit Kat candy bar with the same packaging design and labelling featured on the chocolate. The purse is made from leather and includes a detailed replica of the candy bar wrapper embossed into the fabric for an added element of realism.
The clutch includes a rectangular shape that mirrors that of the Kit Kat bar complete with the same logos, written descriptions and nutritional info featured on the wrapper. The wearable fast food candy bar is contrasted with the high-fashion design of the purse made from luxury leather and embellishments.
Consumers are turning to haute couture fashion as a vehicle to proudly showcasing their fast food foodie culture.
Why This Trend Is Growing
- Fast Food Fashion
- The rise of combining haute couture fashion with fast food culture presents disruptive innovation opportunities in clothing & accessories design, marketing strategies and niche markets tapping.
- Foodie Fashion Accessories
- Trend towards unique, creative, and novelty fashion accessories designed to look like fast food items presents disruptive innovation opportunities in bags, wallets, phone cases, jewelry, etc.
- Replica Novelty Items
- The popularity of replica novelty items that resemble everyday objects, such as food items or household items presents disruptive innovation opportunities in product design, creative marketing, and exclusive distribution deals.
Industries Being Reshaped
- Fashion & Design Industry
- The fashion industry can capitalize on the Fast Food Fashion trend by creating designer apparel and accessories that celebrate all things fast food meets high couture fashion.
- Luxury Leather Goods Industry
- Luxury leather goods manufacturers can capitalize on the trend towards foodie fashion accessories by partnering with fast food brands to create stylish, high-end limited edition products.
- Food & Beverage Industry
- The food and beverage industry can capitalize on the popularity of replica novelty items by partnering with designers to create unique merchandising items that feature everyday food items that double as wearable fashion accessories.
