This is foul, but does rock. Whether you're a Kiss lover or hater, you have to admire the band's branding and marketing. Gene Simmons has been able to turn just about anything featuring his brand into something covetable, from condoms to makeup and comics.
With this plasma light, Kiss has taken product branding to awhole new level; I mean, who doesn't want to sleep with Gene Simmons' famous tongue shining brightly throughout the night?
Implications - Celebrity endorsements are a great way for companies to sell a product. Merchandise that is either designed by a famous figure or features the logo or face of that celebrity is sure to attract fans of that artist, as well as introduce a sense of novelty to shoppers who are simply looking to make an interesting purchase.