Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Enchance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes & Workshops
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Futurists
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Get answers to common questions about Trend Hunter.
Stay on the cutting-edge with the help of the Trend Hunter community.
Meet the team trusted by hundreds of leading businesses worldwide.
Find opportunities to accelerate your career with the #1 Trend Firm.
Grow your professional skillset in an award-winning workplace.
Catch up on noteworthy Trend Hunter news and media mentions.
Build a portfolio and put your trend-spotting abilities to the test.
Supercharge your marketing by partnering with Trend Hunter.
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Learn why 97% of people rate it "the best innovation conference ever".
1-Day Innovation Events
Explore our 2019 tour dates and find the best city to inspire your team.
Custom Events
Bring Future Festival to your team or event with our custom programming.
Search our database of over 390,000 cutting edge ideas.

Eco-Conscious Denim Brands

Kings of Indigo Limit the Damage to the Environment

— November 25, 2013 — Fashion
Trend Hunter met with Everton McDougall to learn about Kings of Indigo (K.O.I.), a denim producing company that is very conscious about the environment. Its aim is to make products that are bound to last through the years with looks that work for everyone. At K.O.I, there’s a look for each person from the washes and the colors, to the cuts and flexibility of the pants.

All of the denim jeans are organic and recyclable and the levels of denim fit into three categories: Kings of Indigo, Kings of Laundry and Kinds of Shuttle Loom. K.O.I. is all about the fit, King of Laundry is very conscious about the environment (they laser treat the materials to limit water use) and Kings of Shuttle Loom is their premium denim.

Even though the market is asking for dry denim, Kings of Indigo focuses on the rinse and washes of their denim to make it look unique. The company strongly promoted the reuse and recycling of materials, providing a repair kit and an eco-friendly detergent meant just for its jeans.

McDougall is inspired by travel and when he sees unique styles and details, he tries to incorporate them into his products and make them accessible to the Canadian market.