With the chicken sandwich wars showing no signs of slowing down, Fatburger and Buffalo’s Express have just unveiled a new King’s Hawaiian Crispy Chicken Sandwich.
The new King’s Hawaiian Crispy Chicken Sandwich is a tasty twist on a fan-favorite item. The new sandwich starts with a hand-breaded crispy chicken fillet, which has been fried until golden brown. The chicken is then topped with crunchy and creamy fried avocado slices, Buffalo’s medium sauce, and pickles, all on a fluffy King’s Hawaiian Bun. In fact, customers now have the option to upgrade any sandwich or Fatburger on the chain's menu to a King’s Hawaiian Bun for a small charge.
The new King’s Hawaiian Crispy Chicken Sandwich is now available at participating Fatburger locations for a limited time.
Image Credit: Fatburger
Key Themes Behind This Trend
- Chicken Sandwich Wars
- The ongoing competition among fast food chains to create the best chicken sandwich presents an opportunity for disruptive innovation in the fast food industry.
- Flavorful Twist
- Introducing unique and unexpected ingredients, such as fried avocado, into traditional sandwich offerings can create a disruptive innovation in the fast casual dining sector.
- Bun Upgrades
- Offering the option to upgrade any sandwich to a specialty bun, like King's Hawaiian, allows food establishments to provide a premium experience and differentiate themselves in the market.
Where This Applies
- Fast Food
- Fast food chains can leverage the popularity of chicken sandwiches and innovate by introducing new and unique variations like the King's Hawaiian Crispy Chicken Sandwich.
- Fast Casual Dining
- By incorporating unexpected and distinctive ingredients into their menu items, fast casual restaurants can tap into the trend of elevated comfort food and disrupt the dining experience.
- Bakery
- Bakeries can explore partnerships with fast food chains or introduce their specialty buns to cater to the growing demand for premium and flavorful bread options in the market.
