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Reality-Star-Influenced Apparel

Scott Disick and Kim K Debuted the 'Kim K is My Lawyer' Capsule

— November 23, 2020 — Pop Culture
The affordable luxury streetwear brand, Talentless — launched by reality television star Scott Disick, best known for his role on 'Keeping Up With the Kardashians — recently joined forces with Kim Kardashian herself to launch a new line of apparel, dubbed 'Kim K Is My Lawyer.'

The new collaboration celebrates Kim Kardashian's continued studies in law school with the California State Bar. The soon-to-be lawyer's sister, Kourtney Kardashian, took to social media to show off her new hoodie and show her support for Kim. The new collection includes a crewneck, a t-shirt, and a hoodie in a muted beige colorway.

Fans can purchase the Kim K Is My Lawyer apparel online with prices ranging from $64.00 CAD to $165.00 CAD.

Image Credit: https://talentless.co/collections/kim-is-my-lawyer
Trend Themes
1. Reality Star Apparel - The rise of reality star-influenced fashion collections that tap into pop culture trends, personalities, and their fans present an opportunity for apparel brands to leverage celebrity and fandom culture to drive sales
2. Celebrity-driven Collaborations - Collaborations between celebrities, influencers, and brands present an opportunity for fashion brands to leverage their large social following, deeper cultural relevance, and create exclusive unique drops that engage and resonate with customers.
3. Affordable Luxury - The trend of affordable luxury streetwear is emerging, where high-quality fabrics and attention to detail meets accessible pricing creating opportunities in the fashion industry to disrupt traditional luxury fashion markets.
Industry Implications
1. Fashion Design - The fashion industry has an opportunity to leverage celebrity-powered fashion collaborations to appeal to younger, pop-culture-driven Millennial and Gen-Z demographics more effectively in an era where influencer marketing is king.
2. Pop Culture Merchandising - Online pop-culture merchandise stores have an opportunity to tap into the collective fandom and social followings of popular reality TV stars and leverage apparel to create new sources of merchandise-based revenues for the brand.
3. High-end Streetwear - The fashion industry has an opportunity to disrupt traditional luxury fashion markets by creating affordable-luxury streetwear brands, an endeavor that resonates more effectively with younger demographics in a changing retail industry.
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