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HYPEBEAST Japan Shot the Kim Jones x GU Editorial

 - Feb 28, 2018
References: gu-kj-production & hypebeast
The upcoming Kim Jones x GU collaborative collection is showcased in an exclusive editorial shot by HYPEBEAST Japan. The archival reissue puts a spotlight on highly desired items such as captivating embellished denim jackets and animal-embroidered t-shirts. Overall, the collaborative project is heavily accented with graphics on staple pieces such as the aforementioned denim jacket and backpacks.

The Kim Jones x GU also features branding details with Jones' name making an appearance on the selection. The graphic t-shirt range features Jones' Persian cat and Douc Langue as well.

The standout items are definitely the trucker denim jackets that boast an embroidered "Edge of the Looking Glass" and embossed buttons. There are also pickle characters that decorate the front and back of the pieces. The unique backpack range is made with a hefty Cordura material, with the bi-color triangle design or thematic branding.