Bad Bunch NYC teamed up with Canadian artist Kiesza to create its latest clothing line titled Select Surrealism. The Canadian artist signed on with Bad Bunch NYC as the guest creative director to overlook the whole project.
The fall fashion line is comprised of vibrant colors and bold patterns that embody the artist's musical inspiration of electro-pop and digital music. The extensive line contains 28 pieces of male clothing and 23 pieces of female clothing. There are tank tops, long sleeve T-shirts, shorts and track pants.
Each piece of clothing is constructed with Bad Bunch NYC's classic micro mesh poly fabric. The sport-oriented brand has remained true to its image while incorporating various playful aspects contributed by Kiesza. Each piece of clothing ranges in price from $90 to $500.
Key Themes Behind This Trend
- Vibrant Colors
- Disruptive innovation opportunity: Integrate vibrant colors into traditional industries to create unique and eye-catching products.
- Bold Patterns
- Disruptive innovation opportunity: Apply bold patterns to different industries, such as home decor or automotive, to create visually striking and distinctive designs.
- Electro-pop Inspiration
- Disruptive innovation opportunity: Combine the elements of electro-pop music with technology or entertainment industries to create immersive and interactive experiences.
Where This Applies
- Fashion
- Disruptive innovation opportunity: Infuse innovation into the fashion industry by collaborating with artists or musicians to create unique and trend-setting collections.
- Sports Apparel
- Disruptive innovation opportunity: Incorporate playful elements and creative design into sports apparel to attract a wider range of consumers and stand out in the market.
- Visual Arts
- Disruptive innovation opportunity: Explore the intersection of fashion and visual arts, incorporating bold patterns and vibrant colors into artistic creations for exhibitions or installations.
