KidSuper and PUMA work in collaboration on a capsule full of football items that are infused with the Brooklyn-based collective's creative influence. There are artworks and mixed and matching prints, experimental patterning, and much more. Some of the standout designs in the collection are found in the footwear selection.
There are four silhouettes in the pack including the Mirage Max, the Vesuvo, the RS-2K Slip on shoes, and the Trailfox. The Vesuco is striped back to have a clean white upper made from leather and detailed with embroidered accents. The Slip on shoes boast a camo print and the remaining shoes are complete in a more vibrant palette. There is also a pencil holder found on the Trailfox and the Mirage Max boasts a tie-dye lacing system.
Image Credit: PUMA
What's Driving This Trend
- Athletic-collaborations-with-creative-collectives
- There is an opportunity for athletic brands to work with creative collectives to produce unique, artistic sportswear collections
- Print-mixing-in-activewear
- Incorporating experimental prints and mixed patterns into activewear collections can provide consumers with bold, one-of-a-kind options
- Artistic-influences-in-footwear
- Integrating bold prints and embroidered details into footwear designs can offer consumers an artistic, statement-making option for their footwear
Who This Affects Most
- Athletic-apparel
- Athletic apparel companies can collaborate with creative collectives to bring new, artistic styles to the activewear market
- Footwear
- Footwear companies can experiment with bold prints and embroidered details to create unique, statement-making shoes
- Sports-merchandise
- Sports merchandise companies can explore incorporating diverse artistic influences into their product lines to offer fans more unique options
