Khristian Mendoza’s ‘Transparency’ is a photo set meant to illustrate the importance of transparency in design by showing how effective and appealing it can be. It’s a fascinating concept, but I’m far more entranced with the transparent tummies.
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Implications - Optical illusions are a fantastic way to get people to double-take your art, packaging or your advertising campaign. Master the craft of tricking the eye and you'll be well on your way to mastering the craft of hooking in a consumer. Appearances are really important and it's all about getting your brand noticed in a world full of others just like you.