More Stats +/-
Oversized Superhero Figurines
UV-Activated Energy Drink Cans
Streaming Series-Inspired Lipsticks
Local Micro-Distillery Vodkas
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
Ramadan Marketing In The Gulf
- By: SophSep 23, 2007
Whilst traveling in Dubai, I spotted a series of KFC Ramadan promotions publicizing an all-you-can-eat Iftar buffet and special Ramadan bargain buckets. Amid anti-American sentiment in the Middle East, it was intriguing to see how American companies are presenting an understanding and respect of local cultures in order to win customers. It'll be interesting to hear what the locals think of the campaign, but I think KFC may have failed to grasp the religious significance of fasting...