The Kezia Frederick Graduate collection is as vibrant and patterned as tribal-inspired fashion come. Rife with colorful turbans, chunky jewelry and eclectic prints, the designs are fun, light-hearted and perfect for the spring season. Just looking at the outfits will put a sunny smile on anyone’s face.
Created during the designer’s time at Central Saint Martins in London, the Kezia Frederick Graduate collection explores the idea of dual citizenship in the booming British metropolis. Style Bubble notes that it “combines photographs of style observed in London as well as of Nigerian women coming out of church.”
Photographed by Shiba Huizer, the Kezia Frederick Graduate collection is captured against a brick wall backdrop. Although at first the outfits look sorely out of place, this setting brings attention to urban touches such as Nike trainers and jumpsuits.
Why This Trend Is Growing
- Vibrant Tribal-inspired Fashion
- Disruptive innovation opportunity: Create a sustainable fashion line that incorporates traditional tribal designs with modern silhouettes and eco-friendly materials.
- Dual Citizenship Fashion
- Disruptive innovation opportunity: Develop a clothing line that celebrates cultural diversity by merging design elements from different countries and highlighting the concept of multiculturalism.
- Urban Street Style
- Disruptive innovation opportunity: Introduce technology-enabled fashion accessories that combine streetwear aesthetics with smart functionalities to enhance the urban lifestyle.
Industries Being Reshaped
- Fashion Design
- Disruptive innovation opportunity: Utilize virtual reality and augmented reality technologies to streamline the design process and create interactive experiences for fashion enthusiasts.
- Ethical Fashion
- Disruptive innovation opportunity: Develop a supply chain solution that promotes transparency and sustainability in the fashion industry, ensuring fair wages and environmentally friendly practices.
- Streetwear
- Disruptive innovation opportunity: Incorporate blockchain technology to verify the authenticity and provenance of limited edition streetwear items, combating counterfeiting and enhancing consumer trust.
