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The KeyTool is Perfect for the Impromptu Handyman

 - Aug 18, 2010   Updated: Jul 11 2011
References: thinkgeek & uncrate
The KeyTool is a pocket-sized multi-tool that can be everything from a bottle opener and wire cutter to tweezers and nail file. Sure, we have seen plenty of those but this bad-boy fits over your key, thereby disguising your key and presenting you with endless opportunities for fixing/opening/cutting things.

Made out of stainless steel for strength and durability the KeyTool has everything you will need in a key cover.

Implications - Today's society is constantly stressed and overworked, as a result, one of the most effective ways a brand can embed itself in the daily life of consumers is by investing in products that serve more than one purpose. By matching a product that can multitask with the common human desire to multitask, the company shows that it is on the same wavelength as consumers, creating an enticing connection.