The Scotty's Everyday Keto Bread Mix is Lifestyle-Focused
Michael Hemsworth — February 6, 2021 — Marketing
References: scottyseveryday & snackandbakery
The Scotty's Everyday Keto Bread Mix is a new lifestyle-focused product for consumers who are looking for a way to enjoy a little at-home baking in a way that is suited for their dietary restrictions. The mix is capable of being used to create delicious, fluffy bread that can be easily baked from the comfort of home. The product was developed for consumers who are spending more time at home as of late and who want to partake in baking, while still staying true to their ketogenic diet.
Scotty himself spoke on the process of making the new Scotty's Everyday Keto Bread Mix saying, "I wanted to find a simple and easy way for anyone to be able to make a great tasting fresh baked loaf of low-net-carb, gluten-free bread...Coming up with an easy-to-make keto bread mix that was zero net carbs and gluten-free without almond or coconut flour was going to be a challenge. But a challenge I was up to."
Scotty himself spoke on the process of making the new Scotty's Everyday Keto Bread Mix saying, "I wanted to find a simple and easy way for anyone to be able to make a great tasting fresh baked loaf of low-net-carb, gluten-free bread...Coming up with an easy-to-make keto bread mix that was zero net carbs and gluten-free without almond or coconut flour was going to be a challenge. But a challenge I was up to."
Trend Themes
1. Keto-friendly Baking - Developing alternative baking products for consumers with dietary restrictions.
2. At-home Baking - Creating baking products that cater to consumers who are spending more time at home.
3. Gluten-free and Zero Net-carb Products - Incorporating gluten-free and zero net-carb elements into food and beverage products.
Industry Implications
1. Food and Beverage - Manufacturing and distributing food and beverage products specifically targeting consumers with dietary restrictions.
2. Grocery - Creating a specialized section in grocery stores for consumers with dietary restrictions.
3. Health and Wellness - Developing health and wellness products that cater to consumers with specific dietary needs.
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