Kellogg’s Nutri-Grain has created a series of inspiring commercials that focus on the theme of 'Unstoppable.' To do so, it's featuring impressive individuals from around the globe who have had to overcome tough odds to get to a place of fulfillment and success. The first person highlighted is Derek Rabelo, a professional surfer and downhill skateboarder.
Yet Rabelo, who hails from Brazil, is blind. That fact that not stopped him from learning to do something he now loves and is incredibly talented at, a fact that Kellogg’s Nutri-Grain supports. Aimed at teens, the Kellogg’s Nutri-Grain Unstoppable campaign nevertheless makes a global impact due to its premise. It was created by JWT, an ad agency based in Sydney, Australia
Key Themes Behind This Trend
- Obstacle-overcoming Campaigns
- Campaigns that showcase individuals overcoming adversity to inspire audiences.
- Inspirational Advertising
- Advertising that focuses on inspiration and motivation rather than traditional product promotion.
- Global Impact Campaigns
- Campaigns with a message that resonates globally, not just locally.
Where This Applies
- Food and Beverage Industry
- Opportunity for food and beverage companies to align themselves with inspirational messages that connect with audiences in a meaningful way.
- Advertising Industry
- Opportunity for ad agencies to create campaigns that inspire and motivate audiences through storytelling and relatable characters.
- Teen Products Industry
- Opportunity for companies that sell products to teens to utilize inspiring advertising campaigns that resonate with this demographic.
