Original Fake Autos

The KAWS Porsche 550 Spyder is for Billionaire Boys Only

The KAWS Porsche Spyder 550 is ridiculous. Whenever you give a budding legendary artist a car as a canvas, the result is almost always awesome. This result is pretty damn awesome.

The man behind the wheel of the KAWS Porsche Spyder 550 is none other than notorious hipster/rapper Pharrell. This classic roadster is covered in what looks to be random Meatwads against a gorgeous silver finish. When regular paint just isn't enough, call KAWS. He'll do work.

Art-car Collaborations
Collaborations between artists and automakers to create unique, visually appealing art-cars.
Luxury Customization
A growing market for bespoke, one-of-a-kind luxury cars with personalized, artistic touches.
Branded Artist Collaborations
Brand partnerships with renowned artists to create exclusive, limited-edition items.

Where This Applies

Automotive
The automotive industry can tap into the art world to offer unique, limited-edition vehicles to a new segment of consumers.
Art
Artists can collaborate with brands to create exclusive, highly sought-after merchandise, such as customized cars.
Luxury Goods
Luxury brands can offer personalized, bespoke customization options for their products, including cars.
SCORE
4.3 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 53%
Activity 68%
Freshness 8%