Outerwear brand KASSL Editions prepares for the Fall/Winter 2020 season with a set of menswear. This marks the brand's inaugural menswear capsule since it launched back in 2017. It started off drawing inspiration from fishermen's coats, which were made in seasonal iterations by hand in Kassel, Germany.
The first menswear capsule features technical materials that make up the silhouettes. This includes oil cloth and rubber, detailed with glue-sealed seaming and marked with a serial number for a touch of uniqueness. The capsule also features a padded cotton blend poplin jacket and a shaw-collar gilet. There are also accessory options that come in the form of tote bags -- all of this is now available online at MATCHESFASHION.
Image Credit: MATCHESFASHION
What's Driving This Trend
- Technical Menswear
- Opportunity for outdoor and sportswear brands to incorporate technical fabrics and detailing in their designs.
- Capsule Collections
- Opportunity to launch limited-edition, curated collections for brand expansion and customer loyalty.
- Gender Expansion
- Opportunity for brands to expand their target market by launching gender-inclusive collections.
Who This Affects Most
- Outdoor Apparel
- Opportunity for outdoor apparel brands to incorporate technical materials for all-season wear.
- Sportswear
- Opportunity for sportswear brands to incorporate technical materials for performance-driven designs.
- Fashion Accessories
- Opportunity for fashion accessory brands to expand their product line with tote bags and other complementary pieces.
