Minimal High-Top Performance Sneakers

Y-3 Launches the KASABARU Sneaker for the SS19 Season

Fashion label Y-3 introduces the latest KASABARU sneaker model, which boasts avant-garde design aesthetics for the Spring/Summer 2019 season. The model draws inspiration from the Trimm Trab by adidas, spotlighting the sole unit from the 70s and its dramatic groove accents. These accents were originally seen across the midsoles, with additional new updates at the lace locking system and thick midsole branding accent.

The traditional Trimm Trab was a basketball sneaker design from the 70s and the high-top structure is revived in new fabric materials as well. The uppers are now constructed from lightweight nylon materials and sit atop a Japanese rubber sole. The rubber lacing rubes have elasticized 360 angles in order to provide maximum performance for the wearer. The tongue is constructed from leather with Y-3 branding.

Avant-garde Performance Sneakers
Opportunity for brands to create performance sneakers with unique design aesthetics and innovative materials.
Revival of Retro Sneaker Designs
Opportunity to incorporate vintage sneaker styles into modern designs, combining nostalgia with contemporary functionality.
Elasticized Lacing Systems
Opportunity to develop innovative lacing systems that provide maximum performance and comfort for wearers.

Who This Affects Most

Fashion
Fashion brands can explore avant-garde and retro sneaker designs to cater to consumers looking for unique and stylish footwear.
Sportswear
Sportswear companies can incorporate elasticized lacing systems into their performance sneakers to enhance functionality and provide a better fit for athletes.
Athleisure
Athleisure brands can leverage the revival of retro sneaker designs to offer customers fashionable and comfortable footwear options that blur the lines between sportswear and everyday wear.
SCORE
2.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 46%
Activity 34%
Freshness 8%