Photographer Greg Kadel has released a behind-the-scenes video of his vibrant photoshoot with American model Karlie Kloss for Numero 129. The one-minute-long video is a dreamy look that maintains the overwhelming warmth of the photoshoot that featured Kloss in a grungy mix of high and low styled by Elizabeth Sulcer for the December issue.
Kloss' bright wardrobe for the shoot highlights elegant designs by names like Tom Ford, Givenchy and Yves Saint Laurent, and serves as an inspiring contrast to the dirty and disheveled look created with hair and makeup. The Karlie Kloss for Numero 129 shoot has been extremely popular on the Internet since its publication, so the short but summery sweet behind-the-scenes clip is sure to go viral.
What's Driving This Trend
- Voyeuristic Editorial Vlogs
- Behind-the-scenes videos of photoshoots that give viewers insight into the creative process and increase engagement with the final product.
- Grungy High Fashion
- A mix of high-end fashion and grungy, unconventional styling that appeals to a younger and edgier audience.
- Internet Popularity
- Content that garners a large following on social media and other online platforms, leading to increased brand exposure and consumer engagement.
Who This Affects Most
- Fashion
- Opportunities for fashion brands to showcase new collections through behind-the-scenes content and unconventional styling.
- Marketing and Advertising
- The use of behind-the-scenes content and popular models to promote products and increase brand awareness on social media.
- Media and Entertainment
- New avenues for content creation and distribution, including behind-the-scenes videos, to engage audiences and increase brand loyalty.
