Kappa and K-Way Worked Together on an Expansive FW18 Collection
References: k-way & highsnobiety
Kappa and K-Way joined forces to create an expansive collection for the colder Fall/Winter 2018 season. Blending Kappa's sportswear expertise with K-Way's weatherproof sensibilities resulted in a selection of streetwear-inspired sports goods. The collaborative range is comprised of silhouettes including boiler suits, windbreakers, track pants and hoodies. The pieces all boast co-branding details with K'Way's iconic rainbow stripe along the sides of apparel and Kappa's Onimi motif across the chest.
Some standout pieces from the collection include the boiler suit, the zippered windbreakers and their matching track pants. There are a captivating 22 colorway options, ranging from blue and orange to white, black and more. The collection is available online now at K-Way with a further drop in the U.S. starting October 4th.
Some standout pieces from the collection include the boiler suit, the zippered windbreakers and their matching track pants. There are a captivating 22 colorway options, ranging from blue and orange to white, black and more. The collection is available online now at K-Way with a further drop in the U.S. starting October 4th.
Trend Themes
1. Collaborative Sportswear Collection - Opportunity for companies to collaborate and blend different expertise to create unique, marketable sportswear products.
2. Weatherproof Sportswear - Market opportunity for sportswear companies to develop weatherproof materials for popular sportswear apparel such as hoodies and track pants.
3. Co-branding Apparel - Opportunity for companies to co-brand apparel with iconic design details to create new and unique sportswear collections.
Industry Implications
1. Sportswear - Sportswear companies can collaborate with other brands and incorporate weatherproof materials and co-branding details to produce collections.
2. Fashion - The intersection between fashion and sportswear can result in new and unique collections that appeal to a wider market and increase revenue.
3. Retail - Retailers who stock co-branded sportswear collections can cater to consumers looking for unique and weatherproof sportswear options.
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