KA'OIR is a beauty brand that was started in 2011 by Keyshia Ka'oir, an entrepreneur, actress, and former model. She is currently married to rapper Gucci Mane and launched brands that have been featured in beauty, music, and fashion media outlets throughout the globe including KA'OIR COSMETICS, KA'OIR HAIR, and KA'OIR FITNESS.
The brand carries 10 different cosmetic products including eye shadows, lip liners, lipsticks, glitter, and more. The most notable element of the brand is its vibrantly tonal products, ranging from bright green, bright red, white, blue, yellow, and more. The business model is entirely direct-to-consumer, where consumers are able to purchase the cosmetics through its website. The uniquely colored lipsticks are the beauty brand's standout offerings.
Image Credit: KA'OIR