Everyone knows Kanye West has serious involvement in the fashion industry, which makes it more believable that the Kanye West and Jay-Z Givenchy styling for the duo's 'Watch the Throne' tour is a reality.
While on tour promoting their ‘Watch The Throne’ album, the hip-hop heavyweights were seen sporting some intriguing clothing from French fashion house Givenchy. Kanye is decked out in the cornerstone item from the Givenchy Fall/Winter 2011 collection: a wool bomber jacket laced with Rottweiler prints. He also rocks a leather kilt (skirt?), leather pants and his highly anticipated Air Yeezy 2 sneakers. Jay-Z took the more conservative approach, rocking the Givenchy double-layer leather jersey hoodie, cargo pants and traditional Air Force 1 kicks. Jigga tops off the ensemble nicely with his trademark NYC Yankee's fitted cap.
Still no word yet on what Kanye is wearing, but the Internet is abuzz waiting for a confirmation of whether it's a kilt or skirt. Ultimately, the Kanye West and Jay-Z Givenchy ensembles are bringing sophistication and urban swag together.
What Makes This Trend Stand Out
- Couture-styled Rap Tours
- Incorporating high fashion into rap tours can create a unique and upscale experience for fans, while also providing new opportunities for fashion collaborations.
- Celebrity Fashion Collaborations
- Collaborating with celebrities for fashion collections can generate buzz and elevate brand presence, as seen with the Givenchy outfits worn by Kanye West and Jay-Z.
- Blurring Gender Norms in Fashion
- The inclusion of traditionally feminine elements like skirts and kilts in men's fashion, as showcased by Kanye West, challenges traditional gender norms and opens up new avenues for self-expression.
Sectors Adopting This
- Fashion
- The fashion industry can benefit from collaborating with influential musicians to create unique collections and capitalize on the cross-pollination between fashion and music.
- Music
- Music industry professionals can explore opportunities to incorporate fashion and style into live performances, enhancing the visual experience for audiences and expanding revenue streams through merchandise sales.
- Celebrity Endorsements
- Celebrity endorsements in the fashion industry can create a strong association between the brand and the artist, leading to increased visibility, brand loyalty, and potentially higher sales.
