Unexpected Kangaroo Sightings in Japan Lead to Unusual Marketing

 - Dec 3, 2009
References: yomiuri.co.jp & inventorspot
You would never think businesses would jump at the chance to put a kangaroo on the label of their product, but who can say no to free publicity?

With all of the unexpected kangaroo sightings in Japan, local liquor stores are repackaging their same old rice wine with a kangaroo label. Part of the profits are going towards a kangaroo sanctuary in the Osaki City area, where most of the unusual sightings have been. Check out more on the Kangaroo Liquor and the full story behind the displaced animals at the links below.