Model Kaja Werbanowska is featured in a spread titled 'Princess Lost In Captivity.' Looking lost indeed, she walks around aimlessly in the castle's courtyard.
Kaja Werbanowska plays the role of royalty well. Looking fearful and confused of an empty castle this model can still pull off elegance in sweeping black gowns, delicate ruffles and shiny embroidered dresses. In a fairytale story the princess always gets saved, so Kaja Werbanowska should not fear abandonment.
Implications - Businesses that promote their products using storyline marketing will likely experience high levels of success. Consumers will likely invest in those products through which they can experience a personal memory or experience. Businesses that offer products that offer a customized experience for their consumers will most likely develop a loyal clientele.