Just Not Sorry is a Gmail add-on that is supposed to stop working women from selling themselves short. Many females use language that downplays what they are saying, whether in an unconscious or intentional effort to appease others, including men at work. This includes apologizing and conditioning words like "just" or "I feel." This Google Chrome extension locates these phrases in and email communications and explains to the writer why such language is self-deprecating.
Created by Cyrus Innovation CEO Tami Reiss, Just Not Sorry helps you bypass linguistic crutches and sound more confident by highlighting tempering wording, similar to spell check underlining. Reiss hopes this plugin will be part of a larger movement in 2016 that encourages #10000women to send more effective emails that don't undermine women.