Footwear label New Balance brings the M990 sneaker silhouette back to life with its latest Jupiter upgrade. The footwear model receives a new colorway makeover all across its upper, coated in a tone of dark orange and accenting gray details. The splash of grey decorates the New Balance 'N' logo, the heel tab, and the midsoles. The revived M990 silhouette also takes on a change across the sneaker's usual mesh panel.
The M990 Jupiter upgrade is constructed from a full premium pigskin suede material across the upper. This rests on top of a white and grey foundation of the EVA midsole with ENCAP technology. Additionally, there is also perforated paneling detailing across the upper to deliver breathability. The sneakers are now available for purchase at Livestock online.
Key Themes Behind This Trend
- Premium Pigskin Sneakers
- The use of premium pigskin suede material in sneaker construction presents an opportunity for luxury and high-end footwear brands to offer elevated products.
- Colorway Makeovers
- The trend of giving classic sneaker silhouettes new colorways opens up opportunities for brands to attract consumers with fresh and unique designs.
- Perforated Paneling
- The incorporation of perforated paneling in sneakers provides an opportunity for athletic footwear brands to enhance breathability and comfort for consumers.
Where This Applies
- Footwear
- The footwear industry can explore the use of premium materials and colorway makeovers to create innovative and stylish products.
- Luxury
- Luxury brands can embrace the trend of premium pigskin sneakers to offer high-end footwear options to their discerning clientele.
- Athletic
- Athletic footwear companies can incorporate perforated paneling in their designs to improve breathability and performance for athletes.
