Patchwork denims, 50s-inspired coifs and exaggerated brows took to the stage during the Junya Watanabe Spring/Summer 2015 presentation at Paris Fashion Week.
The menswear line was showcased in a cool palette of blues and consisted of elegant denim separates. The collection included printed shirts, leather-patched blazers and fitted jean garments that were adorned with geometric sewing patterns.
Exuding a nostalgic air, the Junya Watanabe Spring/Summer 2015 collection channeled the style of the 50s. Models sported victory roll coifs that were reminiscent of rockabilly musicians like Buddy Holly and were clad in denim-on-denim looks that rivaled those of Elvis himself.
This retro-modern collection revives 50s styles for a new generation of fashion followers and embraces the versatility and durability of denim materials.
Why This Trend Is Growing
- Patchwork Denims
- Disruptive innovation opportunity: Develop new techniques or machinery for creating intricate patchwork designs on denim garments.
- Rockabilly Fashion
- Disruptive innovation opportunity: Create new fashion accessories or hairstyles inspired by the rockabilly style to cater to the growing demand for vintage-inspired looks.
- Denim-on-denim
- Disruptive innovation opportunity: Design new denim manufacturing processes that allow for more complex and seamless denim-on-denim looks.
Industries Being Reshaped
- Fashion
- Disruptive innovation opportunity: Explore collaborations with denim brands and designers to create sustainable and environmentally friendly denim products.
- Hair and Beauty
- Disruptive innovation opportunity: Develop specialized hair products and tools to help achieve the retro rockabilly hairstyles seen in the Junya Watanabe collection.
- Textile and Apparel Manufacturing
- Disruptive innovation opportunity: Invest in research and development to create innovative materials that offer the look of denim with improved versatility and durability.
