Elevated Dynamic Collaborative Menswear

The Junya Watanabe MAN Fall/Winter 2021 Turns to Tradition

The new Junya Watanabe MAN Fall/Winter 2021 collection was recently unveiled and it is full of fresh looks and collaborative projects for the season. The fashion label turns to the idea of traditional menswear, offering a diverse range of goods.

Throughout the capsule, there are some outerwear options that are done in a militaristic style, blended with traditional knitwear and parkas crafted from a variety of materials. Some of the collaborations that make up the collection include Levi's ad Carhartt, along with Stepney Workers Club for some footwear options. The fashion brand also taps the help of a variety of different musicians including Loyle Carner. It takes lyrics from the album Not Waving, But Drowning and adorns it on some of the hats.

Image Credit: Junya Watanabe MAN

Collaborative Menswear
There is an opportunity for designer labels to collaborate with different brands and musicians to release fresh looks for the season.
Militaristic Outerwear
Fashion labels can incorporate militaristic style in outerwear options and blend them with traditional knitwear to create new and unique styles.
Adorned Hats
Designers can take inspiration from art and music by adorning hats with lyrics from albums to create a unique fashion trend.

Industries Being Reshaped

Fashion
The fashion industry can collaborate with different brands and musicians to create fresh looks for the season while taking inspiration from traditional menswear and military style outerwear.
Music
Musicians can collaborate with fashion brands to incorporate their album lyrics into fashion clothing, shoes and accessories.
Textile
Textile companies can cater to the needs of fashion brands by providing a variety of materials to create unique parkas and knitwear styles for the season.
SCORE
2.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 38%
Activity 31%
Freshness 10%