UNREAL Candy prides itself on healthy confections that are featured in the brand's celeb-endorsed junkfood commercial. Featuring stars like Matt Damon, supermodel Gisele Bundchen and quarterback husband Tom Brady, this healthy junkfood commercial is all about getting real about ingredients that are actually good for you.
Profiling UNREAL Candy's organic and fair trade cocoa ingredients, this commercial takes viewers through the candy making process and is transparent about where the company's products come from. In addition to its celeb brand ambassadors, this ad even enlists the help of Dr. Mark Hyman, a medical professional that explains the benefits of organic confections.
In addition to being fair trade, these confections feature no artificial colors, GMOs or added preservatives like those offered by competitors.
Key Themes Behind This Trend
- Celeb-endorsed Health Food
- Capitalizing on celebrity endorsements, there is a disruptive innovation opportunity to promote healthy food products through influential figures.
- Transparent Branding
- The trend of transparent branding offers a disruptive innovation opportunity for companies to highlight the origin and quality of their ingredients.
- No Artificial Ingredients
- The demand for natural and organic products presents a disruptive innovation opportunity for companies to offer healthier alternatives without artificial colors, GMOs, or added preservatives.
Where This Applies
- Food & Beverage
- Within the food and beverage industry, there is a disruptive innovation opportunity to create and promote healthier options endorsed by celebrities.
- Marketing & Advertising
- The marketing and advertising industry can tap into the trend of transparent branding by helping companies showcase their ingredients and production process.
- Healthcare
- The healthcare industry can explore opportunities to collaborate with companies like UNREAL Candy that promote organic and fair trade ingredients, aiming to educate consumers about healthier choices.
