MGA Entertainment is expanding its Rainbow High collection with fully articulated Junior High dolls that stand 22 centimeters tall. These collectible fashion dolls are smaller than the original Rainbow High dolls and younger and they share the stories of how the original characters found their way to Rainbow High.
The dolls sport long, brushable hair and school accessories like backpacks and journals. Fans will recognize Ruby Anderson, Poppy Rowan, Sunny Madison, Jade Hunter, Skyler Bradshaw and Violet Willow from Series 1 and will get to appreciate a different take on the look and style of the fashionable young students of Rainbow High.
These colorful dolls for kids are being introduced on Rainbow High’s Vi Life series on YouTube, as well as influencers who share messages of empowerment with young ones.
Why This Trend Is Growing
- Collectible Junior High Dolls
- Creating a new niche of collectible dolls aimed at younger audiences, providing potential for a new and expanded market segment for collectibles.
- Fashion Doll Accessories
- Developing and expanding accessory lines for dolls can provide opportunities for sustainable revenue streams without the need for frequent doll releases.
- Influencer Empowerment Campaigns
- Partnering with influencers who promote empowerment messages to children can help establish brand loyalty and resonate with consumers who prioritize personal growth and social responsibility.
Industries Being Reshaped
- Toy and Collectible Industry
- Introducing junior high dolls into the toy and collectible market creates a new market segment aimed at younger children and collectors alike.
- Fashion Accessory Industry
- Developing and producing fashion accessories for dolls can create new opportunities for revenue and partnerships in the fashion industry.
- Social Media Industry
- Partnering with influencers and promoting empowerment messages can effectivey create brand recognition in the social media space and establish resonance with Gen Z consumers.
