The Juicy Couture Fall 2013 ad campaign is as vibrant and edgy as the brand itself is. Embracing its identity as it should, the print images are just the beginning of this immersive advertising experience. Dubbed 'Wild at Heart,' which encapsulates the sexy and exotic looks featured throughout the photoshoot, the campaign also includes shoppable videos and collections on the label's Facebook page.
Shot by photography duo Inez van Lamsweerde and Vinoodh Matadin, the Juicy Couture Fall 2013 ad campaign stars models Andreea Diaconu and Edita Vilkevičiūtė. It was inspired by its partners Kelly Framel (The Glamourai), model and DJ Alexandra Richards, actress Lucy Hale and more. Michelle Ryan, VP of global digital and social strategy, says, "We wanted to create a destination for our fans to be wild about and provide a platform for them to connect with other fearless girls."
Key Themes Behind This Trend
- Immersive Advertising Experience
- Integrating shoppable videos and collections in ad campaigns can provide a dynamic advertising experience and increase customer engagement.
- Incorporating Social Media
- Including social media in advertising campaigns has become a trend and a great way to create connections with fans.
- Embracing Brand Identity
- Creating vibrant and edgy ad campaigns that truly reflect the brand's identity can help businesses stand out in a crowded market.
Where This Applies
- Fashion and Apparel
- Innovative advertising techniques like shoppable videos and immersive experiences can help fashion brands stay relevant and increase sales.
- Social Media Marketing
- Businesses can tap into the power of social media to connect with consumers and promote their products in unique ways.
- Photography and Film
- Artistic and original photography and film shoot can help businesses create stunning ad campaigns that showcase their products and brand image.
