The JR ‘Inside Out Project’ is drawing attention to social activism on the streets of Pairs in high-end designer stores during the hype around Paris Fashion Week. The French artist enlisted a group of volunteers to run around and plaster photos of young men from Sierra Leone for bystanders to spectate. With the project originally starting in Berlin, it is now moved to Paris to gain hype around its most coveted event.
Fully titled ‘ETRE ou AVOIR: INSIDE OUT PROJECT,’ which is French for To Be or To Have, the project has captured the eye of reluctant luxury good buyers. As the consumer walks out of the store, they are confronted and asked if spending the large sums in the store they just existed would have been better spent on the people suffering in Sierra Leone.
Key Themes Behind This Trend
- Social Activism
- The JR 'Inside Out Project' highlights the trend of social activism through public art installations.
- Street Awareness
- Interpersonal street awareness is on the rise, as the project confronts luxury shoppers with real-world issues.
- Guerrilla Art
- The use of guerrilla art techniques, such as plastering photos in unexpected locations, is gaining popularity in the art world.
Where This Applies
- Fashion
- The project's focus on Paris Fashion Week demonstrates disruptive innovation opportunities within the fashion industry to promote social causes.
- Luxury Goods
- The project challenges luxury buyers to question their spending choices, indicating a disruptive innovation opportunity in the luxury goods industry for brands that align with social impact.
- Public Art
- The 'Inside Out Project' showcases the potential for disruptive innovation in the public art sector by using provocative installations to engage and raise awareness.
