The JR ‘Inside Out Project’ is drawing attention to social activism on the streets of Pairs in high-end designer stores during the hype around Paris Fashion Week. The French artist enlisted a group of volunteers to run around and plaster photos of young men from Sierra Leone for bystanders to spectate. With the project originally starting in Berlin, it is now moved to Paris to gain hype around its most coveted event.
Fully titled ‘ETRE ou AVOIR: INSIDE OUT PROJECT,’ which is French for To Be or To Have, the project has captured the eye of reluctant luxury good buyers. As the consumer walks out of the store, they are confronted and asked if spending the large sums in the store they just existed would have been better spent on the people suffering in Sierra Leone.
Interpersonal Street Awareness (UPDATE)
More Stats +/-
Compassionate Alien Street Art
Globalized Crowdsourced Graffiti
Masterful Camo Murals
Butterfly-Bombed Street Art
Mesmerizing Musical Montages
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.