The Joya Geoffrey Young collaboration has lead to a series of elaborately unique scented candles. Joya is a fragrance and home ambiance innovator, while Geoffrey Young is a leather and accessories designer.
The three Joya Geoffrey Young candles have very different scents called Leather Workshop with the Window Open, Palo Santo and North. The candle holders are glass-blown in Mill Valley, California, making for truly one-of-a-kind pieces.
Implications - Scents are extremely popular among consumers who are conscious about body odor, concerned with having personalized products and concerned with how other members of society perceive them. Businesses that can create products that play upon the common consumer need to feel socially accepted will continue to capitalize on these common consumer insecurities.