Ford has recently purchased the software company Journey Holding, which develops vehicle tracking as well as technology for public transportation apps. This acquisition was made in a direct effort by Ford to bolster its mobility business. Ford's CEO Jim Hackett has undergone efforts to venture the organization into transportation services in a forward-looking direction.
Journey Holding will now be directed by Ford Smart Mobility, which works on transportation services. It can be expected that Journey will be incorporated into Transloc, which develops transit software in cities. Ford purchased Transloc in 2018.
Ford's history of purchasing transit technology companies will help them to create a consolidated platform for city-based transit. These acquisitions will all help Ford develop its Transportation Mobility Cloud, which is an open-source system developed to help metropolitan transportation.
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