Ford model Josh Button was featured in a moving film called '7/21' presenting his emotional and fashion-forward side. This black and white three-minute film consists of close-up shots and emotive responses.
Josh Button is featured wearing suits and studded leather vests. Beautifully captured and undeniably moving, see this interesting and touching video short for yourselves featured here.
Implications - Fashion films are rapidly replacing photographic fashion spreads as the way to display a couture collection to a mass audience. Fashion films give a couturier more freedom in their styling, allowing movement to be taken into consideration. Clothing companies can benefit from making fashion films, which are much more interactive than photographic shoots.