Playful Vintage-Inspired Fashion

Jordan de Ruiter Sources Whimsical Fabrics for Feminine Fashion

Jordan de Ruiter is a Canadian fashion designer whose creations would put a smile on just about anyone's face. Although inspired by vintage style, the pieces are made with unusual fabrics that put a modern spin on each design. From sky blue material patterned with retro guitars to unicorn prints and even bicycles, there is a playful element to each piece that will delight many.

Based in Toronto, Canada, Jordan de Ruiter sells her unique creations through her Etsy shop. As written on her profile, "She started her eponymous label to cater to fun and feminine women who are inspired to play dress up in their everyday lives." No wonder Jordan de Ruiter's line continues to grow.

Playful Fashion
Opportunity for disruptive innovation in creating whimsical and fun fashion pieces using unusual fabrics.
Vintage-inspired Fashion
Opportunity for disruptive innovation in incorporating vintage elements into modern designs.
Feminine Fashion
Opportunity for disruptive innovation in designing feminine clothing that promotes self-expression and playfulness.

Who This Affects Most

Fashion Design
Opportunity for disruptive innovation in creating unique fashion pieces with playful and vintage-inspired elements.
E-commerce
Opportunity for disruptive innovation in online retail platforms for selling whimsical and feminine fashion.
Textile Manufacturing
Opportunity for disruptive innovation in sourcing and producing unusual fabrics for playful and vintage-inspired fashion designs.
SCORE
5.3 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 91%
Activity 60%
Freshness 8%