Jop Japenga Squamata headphones is like a scaly, reptile skin helmet. The pin-like scales stick out like a porcupine's quills.
Designer Jop Japenga was inspired by the body language of animals and created this animal-like skin for the headphones to adapt to the music being played. The mood of the music reflects on how the scales move. The Jop Japenga Squamata headphones are definitely a unique type of headgear.
Implications - Youth consumers are constantly looking for new ways to differentiate themselves from their peers. This demographic values form over function. The porcupine headset is a symptomatic of this desire to express originality and authenticity. Companies can draw this demographic into a closer relationship by creating products that are visually distinctive and singular.