Apple design chief Jony Ive designed a special ring in collaboration with the talents of industrial designer Marc Newson -- the special jewelry piece is made specifically for '(RED) by Diamond Foundry. It made its debut at Sotheby's, an auction house, where it was announced that the $250,000 ring will help with raise funds to assist eight African countries in eliminating HIV/AIDS. The ring's design draws inspiration from the design of a MacBook, as Ive played a role in designing the Apple product -- the MacBook is constructed from a solid chunk of aluminum and the ring is made from a diamond block.
Sotheby's made it clear that the interior part of the ring is set to be cut and smoothed out through the process of a thick water jet in conjunction with a laser beam. The entire ring will result in having “between 2000-3000 facets which has never been seen before on a single piece.”
Key Themes Behind This Trend
- Bespoke Diamond Jewelry
- Disruptive innovation opportunities in creating personalized, high-end diamond jewelry pieces that draw inspiration from unconventional sources like technology design.
- Charitable Luxury Goods
- Disruptive innovation opportunities in creating high-end luxury goods that not only serve as status symbols but also raise funds for charitable causes.
- Advanced Diamond Cutting Techniques
- Disruptive innovation opportunities in developing new and intricate diamond cutting techniques to create unique and stunning pieces of jewelry.
Where This Applies
- Luxury Jewelry
- Disruptive innovation opportunities in the luxury jewelry industry to create personalized, high-end pieces that appeal to the modern consumer.
- Technology Design
- Disruptive innovation opportunities in incorporating technology design principles and aesthetics into luxury goods and accessories.
- Non-profit Fundraising
- Disruptive innovation opportunities in the non-profit sector to collaborate with luxury brands and leverage their products to raise funds for important causes.
