Jon Kemuri, a fashion label that's known for its statement graphics and classic silhouettes, recently unveiled its Spring/Summer 2018 collection, which is promoted with a campaign that utilizes unique imagery that has a vintage influence, speaking to the inspiration behind the styles that comprise it.
In addition to the print shots that were taken to promote the different styes, Jon Kemuri had a short film done as well, which was shot by Javier Ruiz, styled by Alex Turrión, and stars model Nicolás Mosquera. The short film shows the model outdoors, with the shots constantly switching back and forth between beautiful ocean views, sandy beaches, and to the outskirts of a forest.
The grainy imagery and rose-hued lens gives the video a 70s aesthetic, speaking to the wavy graphics that it presents.
Image Credit: Javier Ruiz