Girl Walking Boy Shirt

jOkObO Fashion Line

The shirt I'm wearing is from artist Jim Benton, and is just too hilarious.

How often do guys were shirts that could be considered offensive to women? You see it everywhere, all the time. But what about women wearing shirts that make cheeky statements about the opposite sex? Ladies, it's about time we donned something like this too!

Don't wear them to be cruel, wear them to have fun. The jOkObO fashion line has a bunch of fun shirts for both men and women straight from the pages of Jim Benton's sketchbook.

Each quirky tee costs $25.

Cheeky Statement Shirts
Opportunity to tap into the market for women's shirts with cheeky statements about the opposite sex.
Gender-inclusive Fashion
Disruptive innovation opportunity in creating fashion lines that cater to both men and women.
Collaborations with Artists
Opportunity to collaborate with artists to create unique and humorous shirt designs.

Sectors Adopting This

Fashion
Opportunity for fashion brands to expand their offerings by creating cheeky statement shirts for women.
Art
Artists can collaborate with fashion brands to showcase their designs on shirts and reach a wider audience.
E-commerce
E-commerce platforms can tap into the market for quirky statement shirts by featuring the jOkObO fashion line.
SCORE
4.0 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 73%
Activity 40%
Freshness 8%