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Joint Ventures Gain Popularity As The Recession Worsens

 - Mar 27, 2009
References: monocle
As this recession drags on, retailers are fighting eroding sales. Many smart retailers are looking to innovative joint ventures to entice customers to their cash registers. Though not a new idea, many companies are going this route because they are seeing sales in their core items decline. Using the synergy from two popular brands to create an exciting product is always popular; the more innovative the better.

From the Versace Hotels, to Hello Kitty cosmetics for MAC, to Stephen Sprouse for Marc Jacobs, these collaborations are always hot. The video shows the hysteria that ensued when Roberto Cavalli collaborated with H&M to release a more affordable collection.