John WIlliamson Explores Different Bicycle Cultures
Andrew Robichaud — July 3, 2009 — Lifestyle
References: jonathanwilliams & behance.net
Have you ever heard that “... it’s as easy as riding a bike?” That saying comes from the fact that riding a bike is extremely easy and pretty much everyone knows how to do it.
In John Williamson’s art collection, ‘Biker Tribes,’ he takes a brief look at the ever expanding and encompassing culture that is the bicycle.
There is no person who can’t ride a bike. There are different bikes for different occasions and scenarios. Whether you’re a business man, a stunt-biker or a mom taking her children to school, no one is excluded by the cycling culture.
In John Williamson’s art collection, ‘Biker Tribes,’ he takes a brief look at the ever expanding and encompassing culture that is the bicycle.
There is no person who can’t ride a bike. There are different bikes for different occasions and scenarios. Whether you’re a business man, a stunt-biker or a mom taking her children to school, no one is excluded by the cycling culture.
Trend Themes
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Bicycle Diversity — As more individuals become interested in the cycling culture, there is an opportunity to develop bicycles tailored to specific lifestyles; such as a bike for business professionals with features such as storage space or a bike for families with safety features.
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Eco-friendly Transportation — As car transportation is associated with pollution and high expenses, developing more efficient bikes for mass use is an opportunity to promote environmental conservation and cheaper transportation.
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Cycling Events — Organizing citywide cycling events can be used to kickstart a cycling culture in areas not accustomed to biking and inspire a movement of eco-friendly transportation.
Industry Implications
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Bicycle Manufacturing — Opportunity for bicycle manufacturers to develop product lines that cater to specific lifestyles such as business professionals, families and stunt-bikers.
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Urban Transportation — With cycling as a cheaper and eco-friendly mode of transportation, government and private companies can invest in the development of cycling infrastructure as part of an urban transport plan.
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Tourism — Cycling events can be combined with tourism to promote a local area and attract tourists while promoting the health benefits of cycling.
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