Holiday commercials are usually the most anticipated commercials (aside from those aired during the Super Bowl) simply because they are often made to spark the Christmas spirit, which is exactly what this new John Lewis holiday ad does.
In this heart-warming commercial developed by John Lewis and ad agency Adam & Eve, a little boy is shown impatiently awaiting the days until Christmas. He watches the clock, looks out the window and fidgets on the couch, wanting anxiously for the day to arrive. Now, you'd expect that the little boy wants Christmas to arrive because he's excited about the presents he will get, but this advert has a surprising little twist at the end.
If you have just started to think about the Christmas season (Halloween was only a couple of weeks ago, after all), this John Lewis holiday ad is sure to make you more impatient for the holidays.