John Elliott is a brand that is known for luxurious essentials and now it launches the John Elliott Folsom collection that pushes boundaries. It is inspired by vintage apparel that has been washed and worn over a long period of time. The design language taps into the brand's values, which are built around the idea of developing products with intention.
Everything about the collection is intricately considered, from the wash, textile textures, repairs, and more. Additionally, every single item in the new collection has been washed finish, giving it a unique look to itself. It is made up of items including hoodies, crewneck sweaters, a tee with a pocket along the front, sweatpants, and much more.
Image Credit: John Elliot, Paulo Rafael
What Makes This Trend Stand Out
- Vintage-inspired Luxe Fashion
- An opportunity for luxury fashion brands to incorporate vintage, worn-in elements into their designs.
- Intentional Product Design
- A focus on creating products with considerations for every detail, from wash to textile textures to repairs.
- Unique Washed Finish
- Incorporating a unique washed finish into designs to add a unique, personalized touch.
Sectors Adopting This
- Luxury Fashion
- Luxury fashion brands can incorporate the vintage-inspired designs into their collections.
- Apparel Manufacturing
- Apparel manufacturers can focus on creating products with intentional design elements that add value and uniqueness.
- Textile Production
- Textile producers can develop new ways to create unique washed finishes that can add value to the final product.
